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Joo, Mingyu: Wilbur, Kenneth C.: Zhu, Yi:
Does television advertising influence online search?
[2011]
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Joo, Mingyu (1)
Wilbur, Kenneth C.
Zhu, Yi (1)
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advertising
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advertising effect
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advertising object
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analysis
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brand
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consumer
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consumer behaviour
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descriptive statistics
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information retrieval
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internet
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online offer
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research report
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2011
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english
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